7-Eleven Canada celebrates Slurpee's 60th anniversary with new flavours, deals
Celebrating an anniversary is a milestone in any industry, and having six decades under its belt is an achievement worth noting. After sixty years, Slurpee still remains one of Canada’s most beloved frozen beverages.
7-Eleven Canada is marking the 60th anniversary of Slurpee with special products, promotions and celebrations in honour of the popular drink just in time for July 11th’s 7-Eleven Day.
Cashing in on the thirst for beverages
7-Eleven Canada teamed up with Canadian brewery and beverage creators Collective Arts to launch an exciting lineup of Slurpee sodas in a low calorie, low sugar option. The new non-alcoholic soda drinks are available in three flavours: Lychee Lemonade, Blue Raspberry Lemon Lime and Birthday Cake.
The sodas lean into Canada’s favourite Slurpee colours and flavours. The Slurpee Soda drinks, retailing for $1.99, are low calorie and made with five grams of cane sugar and are available at 7-Eleven Canada stores.
Canadians can visit any 7-Eleven Canada store on July 1 and enjoy a free small Slurpee drink with the limited time only Mountain Dew Cake Smash Slurpee flavour. The Birthday Cake flavour will be available for a limited time to celebrate the 60th anniversary of Slurpee.
“Canada’s love of the Slurpee brand is strong. It was only natural to reinforce this big year by working with a local brand like Collective Arts to create a distinctly Canadian way of celebrating the iconic beverage’s birthday. The Slurpee drink is a nostalgic summer staple that is particularly relevant in Canada given that Winnipeg is the Slurpee capital of the world,” said Marc Goodman, vice president and general manager of 7-Eleven Canada. “This 7-Eleven Day will be one to remember as we release a line-up of celebratory snacks and beverages and the Mountain Dew Cake Smash Slurpee flavour.”
The Slurpee Soda can art is designed by Hamilton, Ontario artist, Art Club Mary, who brings the fun-loving whimsy of Slurpee drinks to life through the cans’ colourful and bold styling. Further Canadian artists have also been selected to paint murals on select 7-Eleven stores this summer, in collaboration with Collective Arts.
“Slurpee drinks are something most of us grew up with,” said Matt Johnston, chief executive officer and co-founder of Collective Arts. “We loved the idea of taking something so iconic and pushing it somewhere new. The Slurpee Soda drinks are exactly that—same flavours and same fun, just showing up in ways you wouldn’t expect. And doing it with low sugar, low calorie drinks means you can come back to it more often.”
7-Eleven-branded treats celebrate its anniversary
Other limited time treats include Slurpee Gummies, Slurpee Dip & Dunk Lollipops that celebrate Slurpee flavours in vibrant candy formats. The festivities don't end there: The company also offers A 7-Eleven Slurpee and Food Truck will also be making the rounds in BC to bring the celebrations to local communities, popping up at events throughout the summer.
