Hershey Canada and The Pokémon Company create cool new collectible

Hershey Canada cashes in on Pokémon's popularity to collaborate on new chocolate treats and fan experience for customers who "gotta catch 'em all!"

Naomi Szeben

7/13/2026

Hersheys Canada

For convenience stores looking to cash in popular trends like television shows and trading card games, there's a new way to create excitement in the candy aisle. The Pokémon Company, creators of the popular Pokémon trading card game and animated TV series teamed up with Hersheys Canada to unwrap a new kind of collectible adventure.

Following a highly successful U.S. launch in 2025, the collaboration is officially arriving in Canada with three limited-edition products, each featuring collectible Pokémon-inspired foils for fans to discover throughout the summer.

"This collaboration brings together two iconic brands rooted in discovery and fandom," said Sana Goguen, marketing director at Hershey Canada. "After seeing the excitement it sparked in the U.S., we're thrilled to officially bring the experience to Canada—with exclusive foils that give Canadian fans even more ways to unwrap, trade and collect their favourite Pokémon all summer long."

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The experience will also continue online, where fans will be able to digitally track the Pokémon foils they've collected, monitor their progress and unlock shareable digital rewards along the way.

Pokémon fans can find Hershey's Kisses, wrapped in a Poké Ball foil, featuring one of 151 Pokémon and Hershey's Cookie 'n' Creme Bars and Hershey's Almond Bars in 12 different foils—giving Canadians even more ways to build their collections throughout the summer.

Canadian fans can also collect Team Rocket foils within HERSHEY'S KISSES, with 10 unique Team Rocket variations available.