Snacks

An official sponsor of FIFA World Cup 2026, Canada is the only global market to feature soccer stars on Lay's packaging, including two Canadian players.

Operators anticipate all-day demand with increased traffic and cross-category sales as fans flood city cores and gathering spaces.

The Tragically Hip will donate a portion of sales from The Tragically Chip ice cream to support the Breakfast Club of Canada.

Once a breakfast staple, granola is gaining popularity as trail mix, salad toppings and even dessert mix-ins.

Sugar-free gummies.

Protein-hungry Canadian consumers, looking for functional foods to support health goals like weight loss, drive higher sales and innovation for meat snacks.

Lower prices and leaner offerings spark major sales turnaround in PepsiCo’s Q1 earnings report.

Innovation and insatiable consumer demand for better-for-you options, bold flavours and blasts from the past are turning gummy candy into a grown-up, deliciously lucrative category.