Marketing

Hershey Canada cashes in on Pokémon's popularity to collaborate on new chocolate treats and fan experience for customers who "gotta catch 'em all!"

Dépanneur Sprint sponsors one of Saguenay's largest summer events, aligning with their corporate strategy to support the local economy and culture.

Waypoint turns its Hamilton store into a music destination, building its brand through music and community partnerships.

Harnois Énergies and its Proxi convenience stores announced their partnership with the 2027 Canada Games, becoming official partners of the event.

What retailers and QSRs can learn from McDonald’s viral misstep.

Q&A with Sander de Jonge, Candy Can founder, about the Canadian debut of a new bubble gum-flavoured soda in collaboration with Perfetti Van Melle and the Bubblicious brand.

Tim Hortons is rallying local guests behind four teams with limited-edition large hot beverage cups in each market and limited-time offers in the Tims app.

100% of the proceeds supports local charities and community groups.