Doritos Canada launches limited-edition ‘Doritos Crumb Couture’ loungewear through 7-Eleven Canada
PepsiCo Canada has teamed up with convenience retailer 7-Eleven Canada to launch a limited-edition apparel promotion geared toward late-night snackers.
Beginning October 28, Canadians residents over the age of 18 in Alta., B.C., Man., Ont. and Sask. can enter through the 7Rewards app.
The contest offers a chance to win one of 50 limited-edition “Doritos Crumb Couture” loungewear sets, created in collaboration with Vancouver-based street artist and illustrator Carson Ting,
The partnership centers on Doritos Crumb Couture, a line of loungewear designed with built-in crumb catchers to prevent mess while eating in bed or on the couch. Developed through fabric testing and crumb simulations, the apparel targets Gen Z consumers embracing the popular "bed rotting" lounging trend.
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"At Doritos, we're always looking for bold ways to show up in the moments our fans already enjoy," said Lisa Allie, senior marketing director for core brands at PepsiCo Canada Foods. She noted that the initiative aims to solve a common snacking frustration while elevating the lounging experience.
For convenience store operators, the campaign highlights strategies to capture late-night retail traffic and boost impulse snack sales through exclusive mobile app incentives.
"7-Eleven is where Canadians turn for their favourite snacks, whether they're on the go or settling in for the night," said Marc Goodman, vice-president and general manager at 7-Eleven Canada. He added that the collaboration allows the brand to tap into late-night snacking occasions by offering app users a chance to win the loungewear set through the 7Rewards loyalty program.
