Loyalty

To capture share and drive engagement in a price-sensitive market, data shows convenience and gas leaders must deploy a dual-track tech strategy that scales valuable app-based rewards for younger cohorts, while preserving connections that keep older customers coming back for more.

From streamlining staff management to predicting customer churn, AI-driven tools are helping operators manage daily operations, maximize efficiency and reimagine the customer journey.

Circle K Canada and Couche-Tard have launched a visit-based loyalty campaign that offers a $10,000 cash grand prize draw.

The new integration connects email, SMS and push campaigns directly to guest visits. This helps c-store, gas station and car wash operators optimize their loyalty programs and sales campaigns.

Canadian Tire Corp. Ltd. and Tim Hortons are hoping to perk up their customer bases by linking their loyalty programs.

Alimentation Couche-Tard executives discussed loyalty program expansion, market share trends and long-term growth strategies through new store openings and acquisitions.

Ravyx has officially earned certification from Toshiba Global Commerce Solutions to sell and support the Elera Commerce Platform.

Circle K Canada launches "What's Your Swirl Personality?" combining Froster drink customization, social media gamification and digital Beverage Club rewards.

The retailer, which also owns SportChek, Mark's and Party City, has been working with software giant Microsoft to develop Mosaic, a new customer intelligence platform.

The parent company to 7-Eleven plans to use a combination of physical and digital assets to strengthen the customer experience.