Circle K Canada launches "What's Your Swirl Personality?" combining Froster drink customization, social media gamification and digital Beverage Club rewards.
The retailer, which also owns SportChek, Mark's and Party City, has been working with software giant Microsoft to develop Mosaic, a new customer intelligence platform.
With political volatility and fuel costs in flux, loyalty programs offer a vital way for c-gas retailers to combat price-tracking apps and ease customer fears.
Billed as cheap and green transportation for commuters during the day, PEVs are becoming a popular, and highly social, leisure activity in Canadian cities after dark.
C-stores and fuel stations can prepare for the future and win the electric vehicle charging race with a holistic well-executed strategy, say the experts.
