What’s trending in toys
With Valentine’s Day and Easter around the corner, trending toys are perfect for impulse purchases.
Granularity is a platform that leverages AI to predict product trends from social media and search engines.
What’s trending?
- Capybara stuffed animals: Capybara toys are trending due to their appeal across sizes and formats. Consumers enjoy accessorizing these toys with tiny hats, backpacks, and other items. Miniature and keychain versions are good options for convenience store shelves.
- Jellycat bunnies: These are a specific brand of stuffed animals known for their soft texture and signature floppy ears. While the trend isn’t Easter-specific, Jellycat bunnies are a great fit for Easter-themed assortments. Their availability in various sizes, including smaller formats, makes them ideal for general merchandise sections.
Insights
- Adult Consumer Segment Growth: Adults aged 18 and older have become a significant segment in the toy market, contributing over $1.5 billion in sales in the first quarter of 2024. This demographic shift has influenced toy sales during seasonal periods, including Valentine's Day and Easter.
- Capybara stuffed animals: Capybara toys have been trending for 75 days and have seen a 37% increase in Amazon sales over the last three months.
- Jellycat bunnies: Jellycat bunny toys have garnered over 5 million views on TikTok and have experienced a 20% lift in Amazon sales in the last 30 days. They are predicted to continue growing in popularity, making them a strong addition to seasonal assortments, especially for Easter.
How can trend predictions enhance your decision-making?
- Identifying gaps in product assortment: Assess how well your product lineup captures emerging trends and identifies market gaps.
- Optimizing marketing and promotions: Tailor marketing strategies based on how consumers use products, adapting to relevant terms, locations, and interested markets.
