What’s trending in food and snack flavours
As demographics are changing across the country, flavour profiles are rapidly evolving. Three important flavours on the rise are honey, spicy, and dill pickle.
Granularity is a platform that leverages AI to predict product trends from social media and search engines.
What’s trending?
- Honey flavors: Honey flavour chips and other savoury honey based snacks are growing, specifically coming from Korean products.
- Spicy flavors: There has been a 5% rise in global new product launches for packaged food and beverages with spice and seed flavours.
- Dill pickle: Dill pickle continues its recent momentum, as other brands take after the success of Pringles Dill Pickle in consumer conversations.
Why?
- Honey flavors: The Asian grocery sector in Canada is experiencing significant growth. The demand for honey-flavoured products is originating from these flavour profiles. A major example is the launch of the Honey Butter Lay's chips, but there are expected to be more honey flavour products released in 2025.
- Spicy flavors cater to thrill-seeking consumers who love the excitement of bold, intense tastes. This trend spans snacks, condiments, and even beverages, reflecting its universal appeal.
- Dill pickle flavors are generating conversation with consumers sharing videos of testing dill pickle chips. Pringles Dill Pickle, in particular, is making headlines with a 15% higher conversation rate compared to previous Pringles flavour launches.
Insights
- Brands incorporating honey in innovative ways, such as spicy honey sauces or honey-flavored snacks, are likely to capture attention.
- Spicy flavours thrive on variety and innovation, with brands introducing exciting pairings like chili lime or sweet heat. Products that offer adjustable spice levels or unexpected combinations can further engage consumers.
- Some specific brands gathered social media buzz around dill pickle flavours, such as Pringles, which lead to a wider market consumption of pickle-inspired flavors in other categories, such as dips or popcorn.
How can trend predictions enhance your decision-making?
- Identify gaps in product assortment: Assess how well your product lineup captures emerging trends and identifies market gaps.
- Optimize marketing and promotions: Tailor marketing strategies based on how consumers use products, adapting to relevant terms, locations, and interested markets.
- Validate brand pitches: Utilize data to filter through product pitches to hone into the new products that matter. Test products based on market data rather than a gut instinct.
