What’s trending in confectionery candy?
Granularity is a platform that leverages AI to predict product trends from social media and search engines.
What’s trending?
Why?
Social media conversations have spiked 3.3x from last year, with many reminiscing about wax candy as a throwback treat. Over the last two months since the increase in social media conversation, Amazon shows a 1.08x growth in sales for a wide range of wax candy products.
Product listings for wax candy have risen by 67% over the past year, with vendors entering the market to capitalize on the growth in customer demand.
Insights
Leading wax candy products on Amazon include Grandy’s Candy Nik-L-Nip Wax Bottle Candy Drinks. Consumers are especially enjoying the unique texture and the flavorful fillings inside each piece. Wax candy now comes in a myriad of shapes, expanding beyond traditional bottles, which is creating additional content on social media.
How can trend predictions enhance your decision-making?
Identify gaps in product assortment: Assess how well your product lineup captures emerging trends and identifies market gaps.
Optimize promotions: Tailor marketing strategies based on how consumers use products, adapting to relevant terms, locations, and interested markets.
Filter brand pitches: Utilize data to filter through product pitches to hone into the new products that matter. Test products based on market data rather than a gut instinct.
