What's trending in energy drinks?
Consumer demand for Accelerator is surging thanks to Travis Kelce.
Granularity, a team of data scientists + engineers + certified professional forecasters, empowers retailers and brands to stay ahead of viral trends with an AI-powered platform that predicts social media and search trends.
What's trending?
Accelerator Active Energy
Why?
- Growth in consumer demand is attributed to their recent sponsorship with Travis Kelce.
What's happening on social media?
Insight
- Consumers are looking for drinks infused with vitamins, amino acids, etc.
- Note: The AI is measuring the resulting consumer interest, not the value of the sponsorship. The noticeable upswing in consumer engagement can be seen as a clear indicator of market excitement for the product.
How can you use trend predictions to improve your decisions?
- Merchandising: Understand how your portfolio reflects growing products and what opportunities you are missing in the market.
- In-store promotions and marketing strategies: Proactively see the context with which consumers are using products and adjust marketing to reflect the terminology, locations and markets interested in products.
- New product innovation: Use data to decipher all the product pitches to hone into the new products that matter. Test products based on initial market data rather than a gut instinct.
