What's trending in immune boosting beverages and snacks
Granularity is a platform that leverages AI to predict product trends from social media and search engines.
What’s trending?
Immune booster drinks, ginger immunity shots, and vitamin C powders.
Why?
We expect immunity boosters to increase in the fall, but they are already increasing more than usual, indicating a strong early demand. Searches for immune booster shots have surged by 80% compared to last year, with "where to buy immunity shots" rising by 97%. This spike is fueled by the growing variety of innovative product options, such as immunity-boosting shot drinks and blends with natural ingredients like ginger and turmeric. Ginger immunity shots, in particular, are up 70%, while vitamin C boosters are also seeing a resurgence.
The increased product variety has led to higher demand, reflected in Ginger Wellness Shots on Amazon, which have seen a 27% year-over-year increase in sell-through rates. Compared to previous years, the innovation in product offerings—from traditional vitamin C powders to creative immunity shot drinks—has given consumers more choices. On social media, buzz about immunity drinks and recipes is rising, with "ginger immunity shots recipe" searches up 60%, and TikTok videos showcasing immunity drink hacks gaining traction.
Insights
The rise in consumer interest is linked to the broader availability of immune-boosting products, which now includes drinks, powders, and vitamin-rich candies. Brands experimenting with new flavors, formats, and natural ingredients like ginger are driving demand, with a noticeable uptick in sales. Offering diverse and transparent options has been key for brands to succeed in the expanding immunity market.
