Tim Hortons Smile Cookie campaign returns April 28
The iconic Tim Hortons Smile Cookie campaign returns April 28 through May 4 with all proceeds raised during the annual campaign supporting over 600 charities and community groups in Canada, selected by local Tim Hortons restaurant owners.
Last year, Tims guests helped raise nearly $18.8 million through the annual Smile Cookie campaign. More than $129 million has been raised across Canada and the U.S. since the Smile Cookie campaign launched in 1996.
"Every year, Tim Hortons restaurant owners across Canada come together with team members and guests to make an incredible impact in their local communities with the annual Smile Cookie campaign," says Axel Schwan, president of Tim Hortons.
"Generous guests helped us raise nearly $18.8 million last year. We invite all Canadians to join us in our restaurants to support Smile Cookie week. It's a deliciously easy way to make an impact in your local community and is one of the most feel-good and inspirational times of the year for Tims fans."
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Smile Cookies feature Tims new Chocolate Chunk Cookies that are hand-decorated with pink and blue icing to create a smile.
To support this year's Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tims app for delivery.
New for this year is the Smile Cookie reversible plushie. Net proceeds from plushie sales will be donated to local charity and community groups.
