Webinar on demand: Winning with Women Shoppers
Join Colleen Cronin, managing director of Shopper Marketing Media, and Pat Pellegrini, CEO of Vividata, as they share the value of female shoppers and how convenience-gas operators and brands can widen their appeal.
Women are the economic story of the century, driving 70-80% of consumer spending through buying power or influence. They are reshaping business and represent a growth opportunity for the convenience channel. Time-starved, they are looking for opportunities to satisfy their families and themselves, in fewer shopping stops.
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CSNC editor and associate publisher, Michelle Warren, welcomes Colleen Cronin, managing director of Shopper Marketing Media, and Pat Pellegrini, CEO of Vividata, who highlight the value of female shoppers and how convenience-gas operators and brands can widen their appeal–with the expansion of beverage alcohol and related categories–to win the hearts and wallets of this busy and influential demographic.