Marketing

GURU Energy partners with CTV’s The Amazing Race Canada
The energy drink maker will sponsor a once-in-a-lifetime trip to the winners.
Coca-Cola releases limited edition 'League of Legends' drink
Limited edition cans and bottles will debut in c-stores on June 12.

Parkland teams up with Aeroplan for new loyalty partnership
Multi-year agreement to launch this fall.
Connecting with customers on the move
How convenience store brand marketers can maintain loyalty and market share in an uncertain market.
Pepsi unveils refreshening new look
New logo and visual identity preclude company's 125th anniversary celebrations.
Report calls for restricting marketing to kids in stores and restaurants
Study looked at 'junk food power walls' at checkout aisles and designs that appeal to children.
Canadian Tire launches fee based Triangle Rewards subscription program
The subscription will cost $89, but experts say customers may become "tired" of too many loyalty programs.
From marketing to design, brands adopt AI tools despite risk
Coca-Cola and Instacart are turning to artificial intelligence, but experts warn of the potential harm they can cause.
7-Eleven new ads tap into coffee’s influence on Gen Z culture
Campaign highlights 7-Eleven's OG To-Go offering.
Deep dive: Circle K Fuel Day
Q&A with Mélissa Lessard, head of North American marketing at Couche Tard/Circle K.

GURU Energy partners with CTV’s The Amazing Race Canada