Marketing

Change is not only the one constant in life, but essential to running a successful business, according to Jasmin Faucher. “If you don’t change anything, nothing will change,” states the co-owner of Dépanneur Simone, a convenience store and gasoline station in Saint-Mathias-sur-Richelieu, south of Montreal.

There's a lot more to a well-run promotion than just getting the right product on the shelf. Take two minutes out of your day and watch our CCentral video, "Five ways to run a successful promotion...