MacEwen kicks off fresh new look and feel for Quickie

Rebrand includes store layout, design, mascot and in-store offerings .
new quickie logo

MacEwen Petroleum has rebranded its first Quickie location since purchasing the chain of 51 c-stores in Central and Eastern Ontario and Gatineau, Que. last November.

READ: MacEwen acquires Quickie Convenience Stores

The rebranded store, in Corbeil, Ont., located east of North Bay, showcases a new layout, design and mascot named SnackRabbit. The 24-hour location offers foodservice, including hot pizza, sandwiches and freshly ground coffee.

More revamped stores are to come, according to a new Quickie website launched by MacEwen.

Calling the rebrand “Quickie 2.0,” the Canadian independent energy and retail convenience provider says it is going to “bring our new and improved brand to life with new store builds, fuel rebrands, renovations and more.”

The new mascot, in Quickie’s signature red and white colours, features prominently in the rebrand. Other stores have adopted the new logo on store signage, though have not yet undergone a redesign or renovation.

SnackRabbit is meant to “embody the fast, fun and friendly new vibe of our Quickie brand,” MacEwen said online. “The brand’s long-forgotten bunny rabbit icon has been resurrected in a new, contemporary form that’s seamlessly integrated into the logo. It serves as a beacon for the brand and is the essence that the new Quickie experience is built around.”

The mascot also features on the brand’s Facebook page, along with the tagline “Hop to it.” The Quickie brand looks to be venturing onto other online platforms soon; a teaser on its website reads, “Catch us if you can as SnackRabbit launches our new social pages.”

New Quickie Store and MacEwen gas
The first rebranded Quickie store is open in Corbeil, Ont.

Meanwhile, MacEwen has rebranded some Quickie fuel gas stations to “MacEwen fuel” complete with the latter’s green and blue canopy, including at multiple locations in Ottawa, and in Brockville and Prescott, Ont.

With its purchase of the Quickie network about 10 months ago, MacEwen almost doubled its store count and added 22 gas stations. It gave MacEwen, which was founded in 1976 with a single gas station, 180 company-controlled stores and 85 dealer-managed gas stations in total across Ontario.

In May, the company launched Skip the Dishes at nine of its locations and said it expects to bring the online food delivery platform to additional stores.

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