MacEwen Petroleum has rebranded its first Quickie location since purchasing the chain of 51 c-stores in Central and Eastern Ontario and Gatineau, Que. last November.
READ: MacEwen acquires Quickie Convenience Stores
The rebranded store, in Corbeil, Ont., located east of North Bay, showcases a new layout, design and mascot named SnackRabbit. The 24-hour location offers foodservice, including hot pizza, sandwiches and freshly ground coffee.
More revamped stores are to come, according to a new Quickie website launched by MacEwen.
Calling the rebrand “Quickie 2.0,” the Canadian independent energy and retail convenience provider says it is going to “bring our new and improved brand to life with new store builds, fuel rebrands, renovations and more.”
The new mascot, in Quickie’s signature red and white colours, features prominently in the rebrand. Other stores have adopted the new logo on store signage, though have not yet undergone a redesign or renovation.
SnackRabbit is meant to “embody the fast, fun and friendly new vibe of our Quickie brand,” MacEwen said online. “The brand’s long-forgotten bunny rabbit icon has been resurrected in a new, contemporary form that’s seamlessly integrated into the logo. It serves as a beacon for the brand and is the essence that the new Quickie experience is built around.”
The mascot also features on the brand’s Facebook page, along with the tagline “Hop to it.” The Quickie brand looks to be venturing onto other online platforms soon; a teaser on its website reads, “Catch us if you can as SnackRabbit launches our new social pages.”