Circle K promo combines hockey and potato chips

Circle K is launching a new promotion, designed to lure salty snack lovers with prizes that include a hockey bag full of potato chips.

Drink. Snack. Score is on now, with more than 20,000 daily winners and a wide range of prizes that include, hockey tickets, a Bubble Hockey Game, a Yeti Cooler, a game console and Circle K gift cards, as well as a variety of snacks and drinks.

Plus, Circle K’s biggest prize: The Hockey Bag of Chips. The hockey bag is made of chip bag material and filled with 5 kg of Circle K's private-label brand of all-dressed chips.

To play the gamified contest, customers sign up at games.circlek.com/ca/drink-snack-score where they can customize their player to look like themselves or their favourite professional player. Players can participate again and again, tracking their stats with a customized trader card that can shared with friends. The contest ends December 5.