Circle K promo combines hockey and potato chips

Drink. Snack. Score. engages customers with gamification and prizes.
Circle K Hockey Bag of Chips
Supplied: ACT

Circle K is launching a new promotion, designed to lure salty snack lovers with prizes that include a hockey bag full of potato chips.

Drink. Snack. Score is on now, with more than 20,000 daily winners and a wide range of prizes that include, hockey tickets, a Bubble Hockey Game, a Yeti Cooler, a game console and Circle K gift cards, as well as a variety of snacks and drinks.

Plus, Circle K’s biggest prize: The Hockey Bag of Chips. The hockey bag is made of chip bag material and filled with 5 kg of Circle K's private-label brand of all-dressed chips.

To play the gamified contest, customers sign up at where they can customize their player to look like themselves or their favourite professional player. Players can participate again and again, tracking their stats with a customized trader card that can shared with friends. The contest ends December 5.

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