Circle K promo combines hockey and potato chips

Drink. Snack. Score. engages customers with gamification and prizes.
CSNC Staff
11/29/2022
Circle K Hockey Bag of Chips
Supplied: ACT

Circle K is launching a new promotion, designed to lure salty snack lovers with prizes that include a hockey bag full of potato chips.

Drink. Snack. Score is on now, with more than 20,000 daily winners and a wide range of prizes that include, hockey tickets, a Bubble Hockey Game, a Yeti Cooler, a game console and Circle K gift cards, as well as a variety of snacks and drinks.

Plus, Circle K’s biggest prize: The Hockey Bag of Chips. The hockey bag is made of chip bag material and filled with 5 kg of Circle K's private-label brand of all-dressed chips.

To play the gamified contest, customers sign up at games.circlek.com/ca/drink-snack-score where they can customize their player to look like themselves or their favourite professional player. Players can participate again and again, tracking their stats with a customized trader card that can shared with friends. The contest ends December 5.

Related Content

  • Up your promo game
    Here's how smaller chains and independents can work with vendors to boost their bottom lines.
    Canco Promo

  • 4 ways to run a successful promotion
    At the junction of Highway 83 and Provincial Road 257 in Virden, Man. is a c-store, car wash and petroleum site called White Owl Convenience. Wayne Rudneski, who owns three White Owl locations with his brother, has been in the c-retail business since the 1970s. This retailer is known to spend 15 hours in his store every day – dedication which he believes gives him an advantage over his competitors...

  • Are you running successful promotions?
    There's a lot more to a well-run promotion than just getting the right product on the shelf. Take two minutes out of your day and watch our CCentral video, "Five ways to run a successful promotion...

Related Topics

X
This ad will auto-close in 10 seconds