Candy Can partners with Bandai Namco Entertainment for special edition Pac-Man beverage
Candy Can has announced a collaboration with Bandai Namco Entertainment to introduce a new special-edition Pac-Man branded beverage.
This partnership celebrates the iconic video game character, PAC-MAN, who has been a beloved figure in pop culture since his debut in 1980.
The new special-edition Pac-Man beverage will feature a Cherry flavour, chosen as a nod to the to the game itself, where players collect cherries to rack up points.
Pac-Man holds the Guinness World Record for being the "most successful arcade game."
“We’re happy to have this collaboration between Pac-Man and Candy Can, showing Pac-Man appeal to a younger generation even though it’s now celebrating its 45th anniversary.”, said Aadil Tayouga, licensing and business strategy director at Bandai Namco Entertainment Europe. “The very colourful and playful drinks from Candy Can match PAC-MAN DNA of fun for all audiences and the collectible can lids will be a nice way to introduce collectibles into a drink.”
In celebration of Pac-Man's 45th anniversary, Candy Can is pioneering a groundbreaking collectible campaign by introducing 45 uniquely designed can lids—each a distinctive homage to the iconic arcade game. Consumers are encouraged to purchase packs to uncover and collect all 45 distinct lid designs, with select lids intentionally produced in limited quantities to enhance rarity and desirability.
