Category Marketing

CSNC visits the brewing giant to find out what convenience retailers want to know about the latest trends and innovations in beverage alcohol.

An official sponsor of FIFA World Cup 2026, Canada is the only global market to feature soccer stars on Lay's packaging, including two Canadian players.

Mobile accessories are a valuable and growing category, as impulse buys and travel needs drive demand.

PepsiCo has released a limited edition version of a fan favourite, in a new can.

A&W Food Services of Canada Inc. announced its financial results for the 12-week period ended March 22, 2026.

Sean Cauterman, marketing director, growth brands, discusses 'natural next step' for Bubly brand.

New limited-time flavour for summer.

Protein-hungry Canadian consumers, looking for functional foods to support health goals like weight loss, drive higher sales and innovation for meat snacks.