Category Marketing

KDRP recently partnered with J.P. Wiser’s whisky for a classic whiskey-and-ginger-ale premixed cocktail, rolling out now across Canada.

The company stated it will pivot from the split and invest $600 million in marketing, sales and product development.

The largest consumer survey of product innovation reveals winners in 40 categories, including several that feature heavily in convenience stores and a 7-Eleven Canada private label frozen treat.

Oreo’s cookie packs featuring Avengers, Spider-Man, X-Men and Fantastic Four will debut in Canada on February 2.

Beyond Immerse protein drink is the first time Beyond Meat has introduced a non-meat product in its 17-year history.

Joined the company in 2019 with the goal of modernizing the brand and to build capabilities that would matter for the next generation of customers.

Ensuring your digital presence reflects your brand, your products and the experience customers will expect.

Gill’s previously held positions with NLC and Colemans.

With a focus on advanced hydration and functional ingredients that appeal to a wide audience beyond just athletes, sports drinks are booming, making convenience stores essential partners for continued growth.

With more consumers seeking over-the-counter medications, it’s prime time for c-stores to stock products that help ease symptoms—from scratchy throats to headaches—and promote self-care year-round.