Product of the Year Canada announces 2026 award winners
Product of the Year Canada, the largest consumer-voted, globally recognized award for product innovation, is proud to announce the highly anticipated winners of the 2026 Product of the Year Awards. With winners across 40 distinct categories, the products are awarded Product of the Year for outstanding innovation through a national survey of 4,000 Canadian shoppers conducted by Kantar, the program's global research partner.
“As consumers face an ever-expanding marketplace, Product of the Year continues to help simplify decision-making by spotlighting products that deliver proven quality and innovation,” said Mike Nolan, Global CEO of Product of the Year Management.
“With today’s shopping landscape extending well beyond traditional retail, from direct-to-consumer channels and on-demand grocery delivery to real-time digital recommendations, trusted validation has never been more important.”
The 2026 winners span food and beverage, health and wellness, personal care, household essentials, home appliances and beyond—highlighting innovation across both emerging and established brands.
“The 2026 winners represent what Canadians value most today: reliable performance, solutions that make everyday life easier, and products that offer genuine value while helping shape the future of retail.”
With the distinctive Product of the Year red seal that is globally recognized as a vote of confidence from consumers themselves, shoppers can easily cut through the clutter and trust that these products demonstrate the utmost innovation in their respective categories.
“Against a backdrop of rapid retail transformation, including more immersive experiences and a heightened focus on sustainability and ethical choices," Nolan added, "the Product of the Year Seal serves as a meaningful mark of credibility.”
The winners of the 2026 Product of the Year Canada Award are:
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Age Spot & Wrinkle Face Treatment | Q10 Anti-Wrinkle Specialist Dual Action Serum – Beiersdorf Canada -
Apps & Snacks category | Feta & Caramelized Onion Bites – Pattison Food Group -
Better-for-You Drinks | LOOP sodas: Ginger Lemon, Strawberry Blueberry, Lemon Lime Clementine Orange – Loop Mission -
Better-for-You Yogurt | Activia Expert – Danone Canada -
Body Care | Dove Deep Moisture Body Wash – Unilever Canada -
Candy | Starburst All Pink Gummies – Mars Canada -
Cheese | Armstrong High in Protein Marble Cheddar Cheese – Saputo Dairy Products Canada -
Chocolate Bars | KitKat Chunky Rolo – Nestlé Canada -
Chocolatey Cookies | Cadbury Fingers – Mondelēz Canada -
Condiments | Heinz Mayonnaise-style Sauce – Kraft Heinz -
Energy Snacks | Go Pure Energy Ball in a Bar – Biscuits Leclerc -
Fabric Care | Snuggle Crystals Blue Sparkle In-Wash Scent Booster & Snuggle® Crystals Lavender Breeze In-Wash Scent Booster – Henkel Consumer Brands Canada -
Frozen Desserts | 7 Select Ice Cream - Cookies and Cream – 7-Eleven Canada -
Hair Care & Treatment | SheaMoisture Coconut & Hibiscus Smooth & Shine Oil – Unilever Canada -
Hair Styling & Finishing | got2b glued Brow & Edge Gel – Henkel Consumer Brands Canada -
Home Appliances – Cooktops | KitchenAid 36" Temp Cook™ Induction Cooktop with 5 Cooking Zones – Whirlpool Corporation Canada -
Indulgent Treats | Hershey’s Dark Classic; Hershey’s Dark Almonds & Caramel Flavour; Hershey’s Dark Almonds & Coffee Flavour – Hershey Canada -
Insect Devices / Traps | STEM Flying Insect Light Trap – SC Johnson -
Intimate Grooming | Philips OneBlade Intimate – Philips Electronics -
Mattress | Logan & Cove Pinnacle Mattress – GoodMorning -
Meal in a Bowl | Crave Bowls – Kraft Heinz -
Men’s Deodorant | NIVEA Men Black & White Invisible Original Antiperspirant Roll-On – Beiersdorf Canada -
Men's Facial Care | NIVEA Men Anti-Wrinkle 2in1 Power Serum – Beiersdorf Canada -
Microgreens | GoodLeaf Intensely Arugula Microgreens – GoodLeaf Community Farms Ltd. -
On-the-Go Snacks | RITZ To-Go – Original & Baked with Whole Wheat – Mondelēz Canada -
Oral Care | Colgate Total Active Prevention Toothpaste – Colgate-Palmolive -
Peanut Butter Treats | M&M’s® Peanut Butter Mega – Mars Canada -
Protein Beverage | Dairyland / Neilson Chocolate Protein Beverage – Saputo Dairy Products Canada -
Protein Food | Oikos PRO High Protein Greek Yogurt – Danone Canada -
Protein Snacks | CLIF Builders Low Sugar Protein Bars – Mondelēz Canada -
Quick Meal Solutions | Taco Bell Crunchwrap Supreme – Kraft Heinz -
Ready-in-Minutes Sides | Quick Crisp Crinkle Chips – Cavendish Farms -
Salty Snacks | Tostitos Loaded Nachos Flavour Tortilla Chips – PepsiCo Foods Canada -
Seasonal / Limited Edition | OREO x Selena Gomez – Mondelēz Canada -
Sensitive Face Care | Scotties Ultra Soft Facial Tissues – Kruger Products -
Soft Snack Cakes / Cookies | OREO Cakesters – Mondelēz Canada -
Sparkling Refreshment Beverages | Clearly Canadian Mountain Blackberry & Wild Cherry – Clearly Food & Beverage Company -
Spreads | Philadelphia Cream Cheese Seasonal Flavours – Kraft Heinz -
Sweets & Treats | Reese's + Nougat Bar – Hershey Canada -
Women’s Hygiene | Aruna Revolution Compostable Menstrual Pads – Aruna Revolution
Age Spot & Wrinkle Face Treatment | Q10 Anti-Wrinkle Specialist Dual Action Serum – Beiersdorf Canada
Apps & Snacks | Feta & Caramelized Onion Bites – Pattison Food Group
Better-for-You Drinks | LOOP sodas: Ginger Lemon, Strawberry Blueberry, Lemon Lime Clementine Orange – Loop Mission
Better-for-You Yogurt | Activia Expert – Danone Canada
Body Care | Dove Deep Moisture Body Wash – Unilever Canada
Candy | Starburst All Pink Gummies - Mars Canada
Cheese | Armstrong High in Protein Marble Cheddar Cheese – Saputo Dairy Products Canada
Chocolate Bars | KitKat Chunky Rolo – Nestlé Canada
Chocolatey Cookies | Cadbury Fingers – Mondelēz Canada
Condiments | Heinz Mayonnaise-style Sauce – Kraft Heinz
Energy Snacks | Go Pure Energy Ball in a Bar – Biscuits Leclerc
Fabric Care | Snuggle Crystals Blue Sparkle In-Wash Scent Booster & Snuggle Crystals Lavender Breeze In-Wash Scent Booster – Henkel Consumer Brands Canada
Frozen Desserts | 7 Select Ice Cream - Cookies and Cream – 7-Eleven Canada
Hair Care & Treatment | SheaMoisture Coconut & Hibiscus Smooth & Shine Oil – Unilever Canada
Hair Styling & Finishing | got2b glued Brow & Edge Gel – Henkel Consumer Brands Canada
Home Appliances | Cooktops | KitchenAid 36" Temp Cook Induction Cooktop with 5 Cooking Zones – Whirlpool Corporation Canada
Indulgent Treats | Hershey’s Dark Classic, Hershey’s Dark Almonds & Caramel Flavour, Hershey’s Dark Almonds & Coffee Flavour – Hershey Canada
Insect Devices / Traps | STEM Flying Insect Light Trap – SC Johnson
Intimate Grooming | Philips OneBlade Intimate – Philips Electronics
Mattress | Logan & Cove Pinnacle Matress – GoodMorning
Meal in a Bowl | Crave Bowls – Kraft Heinz
Men's Deodorant | NIVEA MEN Black & White Original antiperspirant roll-on – Beiersdorf Canada
Men's Facial Care | NIVEA Men Anti-Wrinkle 2in1 Power Serum – Beiersdorf Canada
Microgreens | GoodLeaf Intensely Arugula Microgreens – GoodLeaf Community Farms
On-the-Go Snacks | RITZ To-Go – Original & Baked with Whole Wheat – Mondelēz Canada
Oral Care | Colgate Total Active Prevention Toothpaste – Colgate-Palmolive
Peanut Butter Treats | M&M’s Peanut Butter Mega – Mars Canada
Protein Beverage | Dairyland / Neilson Chocolate Protein Beverage – Saputo Dairy Products Canada
Protein Food | Oikos PRO High Protein Greek Yogurt – Danone Canada
Protein Snacks | CLIF Builders Low Sugar Protein Bars – Mondelēz Canada
Quick Meal Solutions | Taco Bell Crunchwrap Supreme – Kraft Heinz
Ready-in-Minutes Sides | Quick Crisp Crinkle Chips – Cavendish Farms
Salty Snacks | Tostitos Loaded Nachos Flavour Tortilla Chips – PepsiCo Foods Canada
Seasonal / Limited Edition | OREO x Selena Gomez – Mondelēz Canada
Sensitive Face Care | Scotties Ultra Soft Facial Tissue – Kruger Products
Soft Snack Cakes/Cookies | OREO Cakesters – Mondelēz Canada
Sparkling Refreshment Beverages | Clearly Canadian Mountain Blackberry & Clearly Canadian Wild Cherry – Clearly Food & Beverage Company
Spreads | Philadelphia Cream Cheese Seasonal Flavours – Kraft Heinz
Sweets & Treats | Reese's + Nougat Bar – Hershey Canada
Women's Hygiene | Aruna Revolution Compostable Menstrual Pads – Aruna Revolution
The winners were celebrated during the 2026 Product of the Year Canada Awards Ceremony, on February 11, 2026 at the Universal Event Space in Vaughan, Ont. The marquee event, hosted by The Morning Show's Carolyn MacKenzie and Jeff McArthur, was attended by brand leaders and media.
The Product of the Year Canada products will be highlighted nationally in a segment of The Morning Show on GlobalTV, February 13, 2026, at 9 a.m., hosted by Carolyn MacKenzie and Jeff McArthur. In addition, the 2026 winners will be showcased through Corus’s premium broadcast, digital, and social platforms on the GlobalTV App, StackTV and through a social media influencer campaign. Winning products will be part of a returning campaign on Flipp, the one-stop marketplace for everyday savings and deals, Elle Canada, the renowned fashion and lifestyle brand and Astral Out of Home activations across Toronto in partnership with Bell Media. Winners also receive coverage from EnsembleIQ, a premier business intelligence resource with revered publications, including Convenience Store News Canada and Canadian Grocer.
For additional information, visit productoftheyear.ca and follow along on social media with #POYCanada2026 on Instagram, Facebook, LinkedIn and X.