Jones Soda projects strong third quarter net revenue growth
Jones Soda Co. expects to report preliminary unaudited net revenue of approximately $13.3 million for the third quarter of 2026. This represents an increase of roughly 196% compared to the $4.5 million in net revenue recorded in the third quarter of 2025.
Beverage maker tracks impressive nine month sales jump
For the nine-month period ending Sept. 30, 2026, the company expects preliminary net revenue of about $36 million. That figure marks an increase of around 164% compared to the $13.6 million reported for the same nine-month period in 2025.
Scott Harvey, president and chief executive officer of Jones Soda, noted that the business experienced continued strong growth during the third quarter. "We are very pleased with the continued strong growth of the Jones Soda business during the third quarter," Harvey stated. Sales were particularly robust across club and direct-to-consumer channels, helping broaden brand reach with new and existing consumers. Harvey stated he feels the company remains on track to hit its 2026 guidance for both sales and EBITDA.
Marketing efforts and consumer enthusiasm also drove strong social media activity. Content related to the brand generated millions of impressions on social platforms, expanding overall brand awareness and engagement.
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Strategic expansion planned for fourth quarter and beyond
Looking ahead to the fourth quarter, Jones Soda expects ongoing strength in its club and direct-to-consumer sales, paired with product launches at additional retailers.
The business is also developing new partnerships with companies like video game producer Bethesda Softworks, with more announcements expected in the coming weeks and months. Management believes these initiatives position the brand well to wrap up 2026 and build a solid foundation for growth in 2027.
"Our social media activity has also been extremely strong, supported by the efforts of the Jones marketing team and the enthusiasm of our consumers,” added Harvey. “Jones-related content has generated millions of impressions across social platforms, significantly expanding awareness and engagement with the Jones brand."