Cove Soda shuffles leadership teamThe functional beverage brand taps new CEO, CCO and COO. Hydration nation: Sports drinks With a focus on advanced hydration and functional ingredients that appeal to a wide audience beyond just athletes, sports drinks are booming, making convenience stores essential partners for continued growth. Gatorade and Cheetos are among the Pepsi products getting a natural dye makeover PepsiCo announced in April that it would accelerate a planned shift to using natural colors in its foods and beverages. Keurig Dr Pepper Canada partnering with Cove Drinks Partnership will see Keurig Dr Pepper Canada adding popular zero sugar carbonated drink Cove Soda to its portfolio. Behind Happy Dad’s meteoric rise in Ontario RTDs Happy Dad built a following in suburban and small-town convenience stores before breaking into bigger markets A toast to beverage alcohol at convenience As we mark the one-year milestone in Ontario, here’s a look at what the channel can do to compete and further grow the category. Celsius Holdings and PepsiCo strengthen strategic partnership Celsius Holdings acquires the Rockstar Energy brand in the U.S. and Canada from PepsiCo, creating a total energy portfolio. 2025 Impact Awards Winner: Coke Canada Bottling SUSTAINABILITY 7-Eleven Canada celebrates summer with its iconic Slurpee Nation-wide giveaway to happen on July 11 to celebrate summer break and fun. As Canada's only 'sugar tax' ends, a study suggests it may have been effective The tax in Newfoundland and Labrador added 20 cents per litre to sweetened drinks. 1 2 Next Last