Jones Soda rolls out "Fallout" game-inspired flavours
Jones Soda Co. announced the national rollout of the Fallout—themed Vault-Tec Official Beverage Ration, a multi-flavoured 12-pack arriving at club store locations across the United States and Canada.
The new pack features three fan-favourite flavours: Nuka-Orange, Nuka-Victory, and Nuka-Cherry to bring the Nuka-Cola universe to life for fans of the critically acclaimed Fallout franchise.
The launch builds on the collaboration with game publisher Bethesda Softworks: The boxes were designed to resemble the curated supplies a Vault-Tec resident might receive in the game universe: The Vault-Tec Official Beverage Ration packs deliver a collectible and immersive product experience.
The release also follows record fan engagement with Jones' Fallout beverage lineup online, where limited-edition products tied to the franchise have generated significant demand among collectors and fans of the game and television series.
"Fallout fans continue to show incredible enthusiasm for these beverages," said Scott Harvey, CEO of Jones Soda Co. "With the Vault-Tec Official Beverage Ration we're introducing all-new Nuka flavours, pairing them with collectible items fans love, and delivering them in formats that feel authentic to the Fallout universe. Combined with our new four-pack offers and Flavour Fan Club pricing, we're excited to give fans even more value while bringing these iconic in-game drinks to life."