Jones Soda Co. expands portfolio with Zero Sugar lineup
As consumer demand for lower-sugar beverages grows, Jones Soda Co. is expanding its portfolio to provide a zero-sugar, zero-calorie option.
The new lineup includes four flavours: Berry Lemonade, Orange & Cream, Cream Soda, and Root Beer.
"Consumers are telling us exactly what they want: they want less sugar, but they refuse to compromise on taste," said Scott Harvey, chief executive officer of Jones Soda Co. "That is exactly why we created Jones Zero. These are not simply zero sugar sodas; they are authentic craft sodas delivering the bold, exceptional flavours our fans have come to expect from Jones."
Harvey noted the product line aims to re-engage previous customers.
"Just as importantly, Jones Zero gives many longtime fans who have moved away from sugary beverages a reason to come back to the craft soda they remember and love," Harvey said. "If we can bring those fans back to Jones with a craft soda that delivers the taste they remember, without the sugar or calories, we have accomplished exactly what we set out to do."
To support the product launch, the brand is introducing "Show Us Your Aftertaste Face," a social-first campaign addressing consumer frustration with zero-sugar beverage aftertastes.
The social media campaign encourages consumers to post photos or videos showing their "aftertaste face"—or demonstrating a lack of one after drinking Jones Zero—by tagging Jones Soda and using the campaign hashtag for a chance to win a year's supply of Jones Soda.
Jones Zero Sugar Craft Sodas are available now at participating Western Canada club stores.
