The company says it aims to position its Ontario spring as a domestically sourced alternative in a $109-billion category often dominated by imported mineral waters.
With a focus on advanced hydration and functional ingredients that appeal to a wide audience beyond just athletes, sports drinks are booming, making convenience stores essential partners for continued growth.
The acquisition transforms Cizzle Brands from an emerging CPG house of brands into a robust vertically-integrated sports nutrition company with an expedited path to profitability.