Cizzle Brands acquiring Flow Water Inc.
Cizzle Brands Corporation has released an update on its reasons for Flow Water Inc.
As previously announced on December 24, 2025, the company acquired the manufacturing business for aggregate proceeds of approximately $83.75 million.
The acquisition is said to transform Cizzle from a brand-builder into a vertically integrated beverage platform. As consumer preference shifts demand away from PET (plastic) bottles toward more eco-friendly options, demand for aseptic Tetra Pak packaging is expected to surge. With North American production capacity for Tetra Pak currently constrained, the acquisition positions Cizzle as a key infrastructure holder in this high-growth sector.
The manufacturing facility, now known as The CWENCH Hydration Factory, enters the Cizzle portfolio with a robust order book. And prior to the acquisition, Flow Water served as the outsourced manufacturer for Cizzle’s flagship ready-to-drink (RTD) product, CWENCH Hydration. By owning the manufacturing process, Cizzle immediately secures its supply chain, removes third-party margin, significantly reducing costs and gains full control over production scaling.
"We identified a rare window to acquire a premier manufacturing asset without the burden of its predecessor’s balance sheet," said John Celenza, CEO of Cizzle Brands. "We are no longer just a brand; we are an infrastructure owner. Not only does this secure the long-term future of CWENCH Hydration with improved margins, it also provides us with a highly lucrative co-manufacturing division serving some of the world’s biggest beverage portfolios. We have built a moat around our business that few in the beverage space can replicate."
