Tim Hortons brings roll up to win cups back for foreseeable future
Canada's time-honoured tradition of rolling up the rim to win is being brought back for the foreseeable future.
Tim Hortons says its hot beverage cups with rims that can be unravelled to reveal prizes will be a fixture in its future Roll Up to Win contests.
The annual promotion moved to a digital-only format during the COVID-19 pandemic to keep staff from having to handle rims gripped and sipped by customers.
The cups were revived during last year's contest, which also kept its digital component. This year's contest will get underway on Feb. 23 at stores and on the Tims app. It will mark the 40th anniversary of the promotion.
"For decades, Canadians looked forward every spring to Rolling Up The Rim of their coffee cups at Tims, and we always heard they loved the tradition of winning a free coffee—a little thing that could make their day—as well as the chance of winning a grand prize like a new car," said Axel Schwan, president of Tim Hortons, in a media release.
"When we brought Rolling Up The Rim back last spring, the response was incredible, and we were reminded how important this iconic Tims tradition is for our guests. So, we're thrilled to share that Rolling Up The Rim of our cups is coming back—starting on Feb. 23—and not just for this year, but for years to come."
Tims Rewards members will also receive an additional digital roll when they bring their own reusable cup to their local Tims with the purchase of an eligible hot or cold beverage and scan for Tims Rewards.
