Tim Hortons raises $1.3 million for Special Olympics Canada via doughnut campaign
Tim Hortons has raised $1.3 million for Special Olympics Canada through the sale of its Special Olympics Donuts, with 100% of proceeds donated to support inclusive sport programs nationwide.
The fundraising campaign will help fund year-round programs for more than 40,000 athletes with intellectual and developmental disabilities in communities across Canada.
“This campaign shows what's possible when Canadians choose to include,” said Gail Hamamoto, CEO of Special Olympics Canada. “Every Special Olympics Donut purchased will help open doors for athletes of all ages and abilities across the country—fuelling confidence, connection, and opportunity through sport.
"We are deeply grateful to our partner Tim Hortons, their restaurant owners, team members, guests, our Special Olympics community and every supporter who believes in the power of inclusion—in sport and in life.”
Cause-related promotions
Axel Schwan, president of Tim Hortons, credited restaurant owners, team members and customers for the campaign’s success.
“We're so proud of Tim Hortons restaurant owners and their team members from across the country for raising $1.3 million through Special Olympics Donuts,” Schwan said. “Thank you to Tims guests for their incredible support. Your generosity is helping to make sports more accessible for Special Olympics athletes.”
Tim Hortons operates nearly 4,000 locations nationwide and more than 6,000 restaurants globally, making it one of the country’s most influential foodservice brands. The company regularly partners with charitable organizations through national fundraising initiatives.
Special Olympics Canada delivers inclusive sport programming through 12 provincial and territorial chapters, supporting athletes from early childhood through adulthood. The funds raised through the donut campaign will help sustain programs that promote confidence, connection and participation through sport.
