Tim Hortons partners with Canadian Olympic, Canadian Paralympic Committees
Tim Hortons today announced new partnerships with Team Canada and the Canadian Olympic and Canadian Paralympic Committees, supporting sport and Canadian athletes, including investments in getting kids active like the Timbits Hockey and Soccer programs.
At the upcoming Milano Cortina 2026 Olympic and Paralympic Winter Games, Tim Hortons will serve its coffee to Team Canada athletes and their families, plus coaches and staff, as a comforting taste of home.
“We’re proud that our iconic red Tims cups will be a familiar sight at Canada Olympic House Celebration Series and that we’ll be serving our coffee to Team Canada throughout the 2026 Olympic and Paralympic Winter Games,” said Hope Bagozzi, chief marketing officer for Tim Hortons. “And here at home, we’ll be launching a series of exciting initiatives to celebrate Team Canada’s achievements with our guests and what’s sure to be a thrilling collective moment of national pride.”
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Some of those initiatives are:
- Scan to Win members only contest: Guests who scan for Tims Rewards while ordering will have a chance to win a VIP trip for two to see Team Canada at the Milano Cortina 2026 Olympic Winter Games. The winner will receive flights, accommodations and access to to Olympic Games experiences, including tickets for hockey, figure skating and short-track speed skating events.
- Gold Medal member only offers: When Team Canada takes gold at the Olympic Games, Tims Rewards members will receive exclusive digital offers to celebrate, including a free 10-Pack of Timbits with $5 minimum purchase offer when Team Canada wins its first gold medal, and for a gold medal in men’s or women’s hockey.
- Tim Hortons Team Canada Olympic trading cards: A new hockey card collection will launch on February 2nd that celebrates Team Canada’s most iconic moments and players.
- Tims x Team Canada FanFests across Canada: Tim Hortons will be supporting a number of public viewing parties in Toronto, Montreal, Vancouver and Calgary hosted by the Canadian Olympic Committee.
- Packaging that celebrates the Canadian Olympic Committee partnership: Hot beverage cups with an Official Coffee of Team Canada message will start rolling out to Tims restaurants, along with a special Olympics-themed Timbits box in February and other packaging.
- Supporting Paralympic Athletes: Tim Hortons will provide coffee service at the Milano Cortina 2026 Paralympic Games to Canadian Paralympic athletes, coaches and staff.
- Tim Hortons supporting CPC events: Tim Hortons will also provide coffee service to numerous CPC events across Canada, including the Paralympic Foundation of Canada’s ParaTough Cup series.
“We are so excited for Tim Hortons to join Team Canada in this historic partnership,” said Jacqueline Ryan, Chief Brand and Commercial Officer of the Canadian Olympic Committee and CEO of the Canadian Olympic Foundation. “Tim Hortons is an iconic Canadian brand with a long history of supporting sport in Canada. This partnership furthers its investment in Canadian sport and will make a lasting impact on Canadian athletes at every stage of their Olympic journeys, while also providing exciting new opportunities for fans across the country to rally behind Team Canada this winter and over the next eight years.”
“We’re thrilled to welcome Tim Hortons as an Official Supporter,” said Francois Robert, chief commercial officer of the Canadian Paralympic Committee. “Their commitment to celebrating Canadian athletes across both Olympic and Paralympic sport demonstrates the values we share around excellence and community. We look forward to working together to bring Canadians closer to Paralympic sport.”
