7-Eleven Canada is running a new promotion designed to make it a go-to destination for hot beverage drinker: Registered 7Rewards members can get a free small hot beverages on the 7th and 11th of every month until the end of the year.
The promotion encourages consumers to sign up for the rewards app and visit their neighbourhood store to claim a free, fully customizable hot beverage ranging from Pumpkin Spice Latte to Hershey’s SKOR Hot Chocolate and Mexican Hacienda Miravalles Organic Coffee, as well as the popular Rainforest Alliance Certified 100% Caldas Colombian Coffee, and come November, the Peppermint Mocha.
With no extra charge for endless customizations at the 7-Eleven coffee bar, customers can make their beverage exactly how they like. 7-Eleven is emphasizing that its premium 100% Arabica beans that are hand-picked, ethically sourced, and small-batch roasted locally to ensure a more consistent and fresher cup of coffee.
The convenience retailer is looking to compete in the coffee wars and attract busy consumers. In a release the company said: "With the added benefit of no lineups, customers can quickly grab a hot beverage while on the go."