2021 Star Woman in Convenience winner: Cynthia Moscato

Supervising a talented team of six, Cynthia Moscato oversees all aspects of marketing for her territory. She is responsible for strategic planning, rolling out publicity, media, promotional and mobile campaigns for Couche-Tard stores.

“The projects we’ve done with multiple partners to help the Couche-Tard brand shine are among my proudest success stories,” says Moscato. “Collaborating with top franchises, including The Voice Québec, TVA Sports and Occupation Double, provided great positioning for our brand, allowing us to be top of mind with customers in-store. The key to our success also stemmed from having a solid, committed and motivated team that always challenges me to continue moving forward.”

For six years, Moscato has been praised for her dynamic and engaging leadership style, positive attitude and creative, analytical approach to problem-solving. She also devotes time to several charities.

“The customer experience keeps me motivated,” says Moscato. “We want to facilitate our clients’ lives a little bit each day. This sector enables me to use my skills and continue evolving and developing. In this industry, we must adapt quickly, listen to our customers and find creative solutions so we can offer everything they want.”