Over a career spanning 26 years, Judi Saliba has worked tirelessly to improve the convenience channel’s foodservice offerings, implementing programs that have added millions of dollars to her customers’ bottom lines. She is well respected for developing programs and products that benefit the entire industry.
Highlights include, launching a frozen carbonated beverage program across Canada for an international convenience and gas company. As well, her advice to an Ontario convenience store chain prompted them to increase beverage flavours offered in their stores, augmenting the chain’s annual sales by millions.
“I’m extremely proud to help our customers achieve their financial goals,” says Saliba. “It’s very gratifying to see our work result in increased profitability for their organizations in the categories of frozen and hot beverages, as well as soft-serve.”
Generous with her time, Saliba participates in industry events, round table discussions and new product development. Her commitment to the convenience industry runs deep and she is credited for helping transition the c-store channel into a disciplined foodservice and coffee destination.
“Working with our customers and our teams is the most satisfying part of this industry for me,” says Saliba, who is also well-known for her volunteer initiatives. “I’ve been fortunate to forge enduring relationships with the smartest people I’ve ever met.”