2021 Star Woman in Convenience winner: Manon Francoeur

Manon Francoeur loves her job today as much as when she started 30 years ago, following in the footsteps of her parents and her grandmother, who all worked in the sector.

“I am passionate about the industry in Quebec, which is a challenging market, especially with the unprecedented year we’ve just went through,” says Francoeur.

She is responsible for the procurement team headquartered at Metro’s St-Jean-Port-Joli warehouse, which serves Metro’s network of c-stores, and she oversees the confectionary category for her company.

“This category, along with tobacco and wine, demand a lot of flexibility, because there are new offerings almost every season, so you have to be ready quickly if you want your clients to offer these products to their customers,” says Francoeur. “My colleagues felt that this category was a perfect challenge for me and that’s what motivated me even more.”

Known for highlighting her team’s successes ahead of her own, Francoeur has had a big impact on store performance, thanks to her deep market knowledge of c-stores and strong relationships with partner suppliers.