To say Monica Row is busy is an understatement: Based in Vancouver, she oversees all major convenience and gas banners in Western Canada.
Row is responsible for developing partnerships and programs that deliver results. She also drives sales for all trade investments, while playing an integral role linking branded activations with the Mondelēz shopper marketing team on major programs. In addition, Row is a strong advocate and supporter of the company’s Diversity and Inclusion programs.
Her colleagues point to her wealth of experience, her knowledge, and her enthusiastic entrepreneurial attitude as keys to her success—and her clients’ success.
“I love the people that I work with, as well the iconic Mondelēz brands that I grew up enjoying, such as Cadbury chocolate, Maynards candy and Christie Cookies,” says Row.
After 20 years in the consumer packaged goods (CPG) industry, fundamental to Row’s DNA is a unique ability to develop deep and highly personal relationships. She stays on top of customers’ priorities and communicates with her team so that field reps are armed to succeed when walking into a store.
Going above and beyond is business as usual for Row, who enjoyed a break-through year in 2020. Highlights included double digit growth and share gains, as well as a collaboration on a Slurpee flavour featuring Maynards Sour Patch Kids, which helped her and Mondelēz win 7-Eleven Confectionery Supplier of the Year.