2021 Star Woman in Convenience winner: Véronique Dubois

Véronique Dubois’ hard work and expert management skills overseeing 70 IGA express, Voisin, Boni-Soir and Shell sites in the Estrie and Montérégie areas was recognized by an incredible four nominators this year, who praised her leadership, tenacity and commitment. Not bad for someone who had planned on a career in kinesiology before pivoting into convenience, first with Coca-Cola and now with Sobeys.

“I’ve always wanted to be the best version of myself, and when I came to Sobeys, my supervisor recognized my potential despite the unconventional path I took,” she says. “I was allowed to learn, make mistakes and most importantly evolve alongside a team that embraces challenges, and today I consider them my second family.”

Results-oriented and determined, Dubois helps her retailers develop their businesses and improve the customer experience. In the last year, she took on a number of complex projects, embraced the challenges of restructuring and did it all while developing and growing her territory. She is known for leading by example, never backing away from adversity and motivating her team to exceed expectations.

“I’m blessed to see our stores and brands evolve in an industry where competition is fierce,” says Dubois.