Attending a Family Services of Greater Vancouver (FSGV) event was a moving experience for Ayaaz Jamal, president, auto wash division. He heard several stories about how individuals who had experienced traumatic events had been helped by the organization with resources, like food and counselling services. He and members of his team could relate to what those individuals had been through and wanted to show support.
“FSGV’s mission statement aligned with that of our company’s,” he says. “They always want to take care of people and that’s how we feel, too. We want to show that we’re playing an active part of our community beyond washing a car.”
In February 2023, Express Auto Wash began its “give a platinum wash” program. It was an instant hit with their customers and quickly it reached their fundraising goal. The company upped the goal, met it and upped it several times. By the end of the two-week initiative, it had raised more than $15,000.
His team got behind the program and felt good about supporting a local organization. It was so successful that Jamal has decided to form a long-term partnership with FSGV. “Actions speak louder than words,” he says. “This is just the beginning.”