2023 Impact Awards winner: Petro-Canada CareMakers Foundation

With the launch of the Petro-Canada CareMakers Foundation in November 2020, the goal was to raise awareness around family caregivers and to provide funds to registered charities that support them.

“From the beginning, it was clear that this was a cause that was meaningful to so many,” says executive director Leila Fenc. “We know family caregivers aren't always getting the help they need and that's why our Foundation works to fund organizations who provide the critical programs and resources they need.”

Last year, fundraising efforts expanded to include a walk, Strides for Caregivers, held on October 19, which has a special meaning. The number 19 is a symbol of the number of hours an average family caregiver spends per week on caregiving, above all other work and family responsibilities.

The nationwide event featured 26 official walk locations from Vancouver Island to Newfoundland, and many others walking on their own across the country. It attracted over 1,000 participants and raised more than $60,000. A second walk is planned for this year, also October 19, with retailers, staff, wholesale locations, partners, vendors and customers keen to get involved. The target is $100,000 and 35+ locations.