Director of marketing & sales and co-owner
Alex Coulombe Ltée
How did you get into this industry?
We’re an independent PepsiCo franchise that began in 1905. I’m part of the fourth generation, and always wanted to continue the family business. I started my career as a chartered accountant at PricewaterhouseCoopers and joined our company 10 years ago.
What do you like most about your job?
The beverage industry is very competitive and is constantly changing, which forces us to adapt and keep innovating.
What's the best advice you ever received?
You are the sum of the people around you. Building a strong team is the key to success.
What's your career highlight?
Developing our sparkling mineral water, Montellier, a brand my grandfather founded in 1984. In 2016, we rebranded and got a national distribution contract with PepsiCo. We’ve invested in our production line and marketing since then to drive growth and continued success.
What work-related accomplishment are you most proud of during the last year?
In early 2023, Montellier became the number one sparkling mineral water brand in Quebec.
What excites you most about the future of this channel?
Consumer needs and habits are constantly evolving. This drives us to look to the future and keep adapting with new products and packaging.
How do you define yourself as a leader?
I’m engaged, collaborative and results driven.