Direct Food Plus Group
What do you like most about your job?
Every day presents new opportunities, challenges and an environment to be creative. I love collaborating with our sales teams to develop and achieve shared objectives.
What was the biggest challenge of your career?
Balancing my career, family, friends, and taking care of myself.
What's the best advice you ever received?
Appreciate and treat others with kindness above everything else.
What's your proudest achievement?
Rebranding the McSweeney’s meat snack brand in 2015. I loved being part of creating something new and developing a new brand story and strategy to appeal to a growing demographic.
What work-related accomplishment are you most proud of during the last year?
My promotion to director of marketing for Direct Plus Food Group.
What excites you most about the future of this channel?
There is so much change coming for this channel of business, and I look forward to new ways of thinking, new ways to grow our business and new opportunities.
How do you define yourself as a leader?
I aim to develop and empower others to reach their full potential. I believe in creating an environment with clear communication, strong teamwork and fun.
What trend or innovation will shape the business in the next five years?
I continue to keep an eye on healthy living and ways to improve our brands to offer the best to our consumers. We listen to what consumers are saying and bring new products to market quickly.