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2023 Star Women in Convenience winner: Nicole Dubé

Shining Star
Nicole Dubé Manager, Canada merchandising execution Parkland Corporation

Manager, Canada merchandising execution

Parkland Corporation


How did you get into this business?

Many years ago, while working in marketing for a CPG company, I was approached by a recruiter for an opportunity at Chevron.  I had not considered a career in convenience, but I went to the initial interview and the rest is history. Between Chevron and Parkland, I am grateful for 23 years of incredible opportunities. I love the industry: It’s exciting, dynamic, always innovating and touches all consumers.

What work-related accomplishment are you most proud of during the last 12-18 months?

In the past year, I was heavily involved in creating, launching, and scaling a National Field Merchandising program at Parkland. This program helps support the customer experience in our convenience stores and helps to ensure a consistent, positive customer experience regardless of where in Canada our customers live.

What do you like most about your job?

This is a tie for me! The two best parts of my job are definitely the people I am blessed to work and collaborate with daily and the entrepreneurial freedom my company provides to allow creativity and autonomy to make a difference for our customers.

What was the biggest challenge of your career?

Personally, my biggest challenge was managing my career responsibilities while earning my MBA as a single mom of two great kids. These couple of years were very tough for me to navigate. I felt I was not doing the best I could for any of the three. In the end, I managed to get through, graduated and was promoted shortly after so it all worked out!

What's the best advice you ever received? 

I had a great mentor early in my career who told me to be tough, but respectful; to speak the truth without offending others; and to believe in myself even though (at the time) we were working in a male dominated industry. She helped me believe in my potential and to this day she is still someone I aspire to be.

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Click here for a full list of the 2023 Star Women in Convenience winners

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