2023 Star Women in Convenience winner: Reghan Peters

Trade marketer

JTI-Macdonald Corp.

What do you like most about your job?

Communicating with people from different backgrounds, countries and communities; getting to know retailers and the stores they put so much effort into is rewarding. 

What was the biggest challenge of your career?

COVID-19. The immediate switch we all had to make from being in-person to suddenly working from home. Switching new territories right in the height of it was difficult, trying to connect with people I’d never met in person.

What's the best advice you ever received? 

Show up with confidence even if you don’t feel confident and open yourself up to every single opportunity: Attend that trade show, go to that non-essential meeting, introduce yourself to everyone.

What's your proudest achievement?

This award is quite the highlight! To be recognized by others in the industry is a very good feeling, one I accept with gratitude.

What work-related accomplishment are you most proud of during the last year?

Launching a new SKU in a declining market while still dealing with aftereffects of COVID. 

What trend or innovation will shape the business in the next five years?

The vaping category has skyrocketed so it will be interesting to see what’s to come. The industry has seen many changes in the past five years, and we’ve proven to be resilient, so we’ll just have to wait and see!