Customer strategy manager, channels
How did you get into this business?
I launched my career in CPG at Kraft Foods right out of school as a co-op student in information systems where I focused on database management, software deployment and reporting. This provided me with a strong foundation that ultimately sparked my curiosity for how we leveraged the data, which led me down the path of category management and insights.
What do you like most about your job?
I love the uniqueness of the channel and the difference in the shopping occasions. The pandemic, in particular, has brought challenges to the channel that have provided opportunities to new shopper demands unlocking category potential. I also love the variety within my role; my days are never boring or the same and I enjoy that. Plus, I get to be creative, which is a passion for me outside of my role too.
What's the best advice you ever received?
Get a mentor that is skilled in the area that you are looking to develop. Early in my career, I had a mentor that really challenged me and held me accountable in a very encouraging way while developing that skill. She was very clear that I didn’t need to replicate her style, but that I could develop that skill while still being true to myself. I learned it’s okay to be uncomfortable: I’ve had the greatest transformation, change and development in those moments.
What excites you most about the future of this channel?
Broadening the demographics this channel can serve when we think about e-commerce and delivery. It is one of the only channels that has the ability or flexibility to offer services 24 hours a day seven days a week. There are so many opportunities to expand the reach within this channel. Imagine being able to place an online order and then picking it up in minutes without even leaving your car?