2024 Impact Awards winner: BG Fuels

Across Canada, BG Fuels, a fuel and convenience retailer, operates Waypoint Convenience. It established Waypoint Cares in 2022 and began its inaugural year in market in 2023 to show the brand's commitment to being a contributing member of the communities in which it operates.

Since the inception of Waypoint Convenience, the goal has been to support and engage with its customers and communities. 

Giving back remains a priority for the company, shown through its partnership with MusiCounts, a Canadian charity that believes music can transform the lives of young people. 

In 2023, Waypoint Cares donated more than $11,000 to the organization, funded through corporate initiatives and with an online donation platform. 

Last summer, the MusiCounts team joined the company in Innisfil, Ont., for a fun afternoon at a grand opening where they educated customers about their mission. 

They drove donations through a "pay by donation" food truck open to all guests who visited that day. The food truck donation drive was repeated at a second event in Thunder Bay with great success. 

In 2024, plans include expanding efforts with MusiCounts—continuing event donation strategies, its donation drive and a high-profile campaign that launched just as summer began.