2024 Impact Awards winner: Carleton Country Outfitters: Carleton, N.S.

In a rural setting, a convenience store, like Carleton Country Outfitters, serves many roles, including a gathering place for the community. Locals talk about the latest news in the community. Tourists stock up on road-trip supplies and others show up looking for gas or a good cup of coffee. 

Owner Jennifer Cunningham has gotten to know many of her customers over the years. 

When help is needed, she’s there to provide a sympathetic ear and anything else to make someone’s day better. 

Located about 25 minutes from Yarmouth, this business cares about its neighbours. 

Cunningham puts together Christmas food boxes for families with children and seniors who are struggling. 

In challenging times, like severe weather or loss of property due to fire, there’s a call for action, which may mean food donations or a clothing drive to help others. 

She also takes care of ongoing community outreach and organizes services for Remembrance Day, providing both live and recorded versions. 

Last year, Cunningham took on her largest project to date—the creation of a medical first responder station. Many residents stepped up to receive training from paramedics. 

Giving back, especially in a rural setting, is the ultimate act of kindness.