2024 Impact Awards winner: Imperial Tobacco Canada

As part of the company’s global commitment to Building a Smokeless World and Better Tomorrow initiatives, BAT/Imperial Tobacco Canada continues to take strides toward a more sustainable vape brand. 

Current estimates show that 29 million batteries came into the Canadian market in 2023—the result of growth in the disposables segment. 

Vuse GO, an updated range of modern disposable vaping devices, was developed with sustainability at the forefront. 

“Knowing how many single-use batteries are introduced in the market every year, it was important to us to give consumers a simpler option to dispose of their batteries in a more sustainable way. 

We’re proud to have designed our new Vuse GO devices with removable batteries, allowing them to be safely and responsibly disposed of at the end of their life cycle,” says Emily Bexon, head of the vapour category in Canada. 

The Vuse Take Back program ensures used vaping devices and pods are properly segregated and recycled and/or responsibly disposed of. 

Since the program’s launch in 2019, more than 1 million pods and devices have been prevented from ending up in landfills. 

“We are steadfast in our resolve to pioneer sustainable practices, ensuring that every vaping experience we offer empowers consumers to enjoy their products responsibly,” she notes.