2024 Impact Awards winner: Propel Natural Brands

Propel prides itself in having laid a strong foundation for outstanding employee experiences and culture since the 2002 inception of the company, which has now grown to a team of more than 50 people. 

“In creating the culture, we have allowed for open communication, mutual respect, shared goals, and commitment to growth and development. It makes us a stronger company,” says company president Patrick Higgins.

In addition to milestone and birthday celebrations, as well as team lunch, an annual baseball game, pre/post trade show celebrations and employee appreciation days, the GTA business supports its people giving back. 

Employees join forces as a team to volunteer with Community Food Centres Canada and working in kitchens to prepare meals for people in need. 

They have also worked with food banks throughout Ontario, CP24 CHUM Christmas Wish, selecting and preparing gifts for children, wrapping presents and taking part in events to raise funds for cancer-related charities. 

The prioritization of employees by Propel has earned the company certification as a Great Place to Work in Canada. 

It’s proof that the company supports its team members, who fill out and submit a detailed survey to gather feedback for the award.