2024 Star Women in Convenience winner: Adeola Agboola

Junior category manager

BG Fuels

How did you get into this business?

I stumbled into the industry during the height of COVID when I saw an amazing opportunity at Greenergy, now BG Fuels. I had limited knowledge about the operations of a convenience store. However, I've immersed myself in learning the business. It’s been a challenging and rewarding journey, and I'm eager to continue growing and contributing to the future of BG Fuels and the industry. 

What do you like most about your job?

No days are alike in the world of convenience retail! Whether it's collaborating with exciting brands on new ideas and innovations or understanding the ever-evolving needs of consumers, there’s always something exciting to learn. 

Career highlight/biggest achievement?

BG Fuels has undergone significant transformations over the past year, including changes in our back-office system, wholesale distributors, and ownership. One of my biggest achievements was leading the load and implementation of our back-office pricebook system to PDI Enterprise within a remarkable five-month period—a project that typically takes at least nine months to complete. I'm proud we navigated through seamlessly, with little to no impact on the business.

What’s the best advice you’ve received?

 'Don’t stress, we’re not going to the moon.' It's easy to feel overwhelmed by the pressures and challenges of work. This reminds me to remain calm and focus on what’s within my control. 

What excites you most about the future of this channel?

I'm intrigued by how the industry will leverage social media and AI tools. With social media proving to be a powerful marketing and branding channel and the potential for AI analytics to offer tailored insights, there’s an opportunity to provide a personalized shopping experience for each shopper.