2024 Star Women in Convenience winner: Jennifer Lyn-Bremner

Loyalty marketing manager            

7-Eleven Canada

How did you get into this business? 

I started right out of university as part of Petro-Canada’s New Grad program—a two-year rotational program that exposed us to different areas of the business. I had rotations in both wholesale and retail operations. 

What are you most proud of from the last 12-18 months?

Leveraging my expertise in loyalty and combining it with my deep experience in retail operations to lead and champion the growth of the 7Rewards program. I’ve built strong connections with my stakeholders to drive the success of the program, so it continues to increase members' sales and transactions.

What do you like most about your job?

The breadth and scope of the role. I’m responsible for the vision and strategy of the 7Rewards Loyalty program and its day-to-day operations.

What was the biggest challenge of your career?

Leading with influence. As a young professional woman entering this industry, I quickly realized that building credibility with my partners and stakeholders was incredibly important. It allowed me to influence and guide decision-making. I’ve been fortunate enough to have worked with incredible leaders who gave me the support and space to be successful.

What's the best advice you ever received? 

To focus on controlling what you can control, to understand what’s inside the circle of influence and to spend my time and energy on that versus focusing on all the outside noise.  

What excites you most about the future of this channel?  

When we talk about loyalty, we’re really talking about more effectively using data in our decision-making and really connecting and building relationships with our most important customers in a more meaningful way.