2024 Star Women in Convenience winner: Luisa Wright

Category manager, foodservice

Petro-Canada, a Suncor business

How did you get into this business? 

I’ve worked in retail for over 30 years, starting my career with Shoppers Drug Mart in different roles at the corporate level and as a store manager. A former leader encouraged me to join Suncor over 10 years ago. I’m grateful for the opportunity to work alongside so many talented, knowledgeable people.

What are you most proud of during the last 12-18 months?

The efficiencies I established by enhancing the alcohol assortment, focusing on growing segments, while driving sales. The results were faster, easier and simple execution at both corporate and site level. Simultaneously, I created and led a fun workplace culture, bringing people together through key social events.  

What do you like most about your job?

The people! I enjoy collaborating and building relationships with our marketing, operations, retail, and vendor partners, working towards our common goals. Secondly, the ability to leverage my creativity to grow sales from my love of consumer trends and sales data. Every day brings a new challenge, and there’s never a dull moment.

What's the best advice you ever received? 

Growth comes from stepping out of your comfort zone. Pushing yourself beyond what’s comfortable and familiar can be frightening and stressful at first, but the rewards are immense in the long run.

What excites you most about the future of this channel?

Consumer interaction with social platforms and how it will shape convenience store sales, customer engagement and build on brand loyalty. Consumer needs and expectations continue to evolve. Exploring and adapting to these changing needs involves leveraging categories beyond the traditional c-store products. Additionally, adapting technology for a more seamless shopping experience.

Anything else you would like to add?

Celebrate all wins and achievements big or small and thank the people who got you there!

I’m truly humbled, and immensely thankful for this recognition. I am grateful to my mentors, colleagues, and leaders who support and encourage me daily. Congratulations to all the winners!